Blue Madeleine Limited Edition 2024 ATELIER DES ORS Hot

A new 24-carat gold bottle designed around our singular, founding emblem: the seahorse, to celebrate 10 years of Atelier Des Ors. The seahorse links gold and fragrance: it is both the symbol of 24-carat gold and the part of the brain that plays an important role in olfactory memory. Gold is a fascinating material, steeped in history, at the heart of exceptional expertise for centuries, and symbolizes the quest for perfection, craftsmanship, the beauty of the gesture and the notion of transmission so dear to Atelier Des Ors.

Blue Madeleine is a tribute to the emotional power of the olfactive memory. Intimately linked to emotions, olfactive memory has the ability to revive deeply buried memories with intense vividness. A simple inhalation of a familiar scent can transport you instantaneously to a precise moment in your past, evoking long-forgotten sensations, emotions and experiences. Perfume, like the most powerful of all memories, awakens the olfactory memory that makes us suddenly and intensely relive those moments.